Heinz Tomato Ketchup is a brand of ketchup produced by the H. J. Heinz Company. It is the largest and fastest-selling product the company has ever distributed.
First introduced in 1876, it remains one of the best selling brands of ketchup. In 1907, Heinz started producing 12 million bottles of ketchup per year, exporting ketchup all over the world, including India, Australia, South America, Japan, New Zealand, South Africa and the United Kingdom. Heinz ketchup is often served at many restaurants in the United States and Canada, as well as many other countries. As a condiment for many foods, such as french fries, chips, hamburgers and hot dogs, Heinz ketchup uses the slogan, "America's Favorite Ketchup." Currently, there are more than 650 million bottles of Heinz Tomato Ketchup being sold every year throughout the world.[1]
In the late 1970s into the early 1980s, the song "Anticipation" by Carly Simon was used in its advertising, in reference to the ketchup coming out of a glass bottle slowly.
Besides glass bottles, Heinz ketchup comes in squeezable containers. In 2000, Heinz introduced colored ketchup products called EZ Squirt, which were targeted towards young children. The product was available in a squeezable container and was eventually discontinued in 2006. Green and Purple colored ketchup was also available for a limited time. The ketchup also comes in single serve packets and plastic bottles. In 2010, Heinz unveiled a new single serve cup for dipping and squeezing appropriately called the Dip & Squeeze, that will eventually replace the original packets.[2]
In January 2009, the label design was altered, with the illustration of a gherkin pickle that had adorned the label since the 1890s removed and replaced with an illustration of a vine-ripened tomato accompanied by the slogan "Grown not made".[3]
Most of the world's Heinz tomato ketchup is made in the main US plant at Fremont, Ohio.
A 2011 survey of British consumers placed Heinz second from bottom in a taste of 13 branded and supermarket own brands (all the top 3 were supermarket own brands).[4]
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Heinz offers two varieties known as "Organic" and "Simply Heinz". Both of these varieties do not include high fructose corn syrup in their ingredients, but do contain sugar.
The relatively high viscosity and pseudoplastic[5] nature of ketchup can make pouring it from a glass bottle somewhat difficult and unpredictable. [5] According to the Heinz trivia website ketchup exits the bottle at a speed of 0.0450 km/h.[6] The website also notes that hitting the "57" mark on a glass Heinz ketchup bottle makes the ketchup pour out more quickly and easily. [6] The New York Times also notes that Heinz placed the "57" mark on that particular spot of the bottle as the best place for consumers to hit for the ketchup to pour smoothly.[7] The Heinz website claims that only 11% of consumers know this fact.[6]
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